The Papua New Guinea Coffee Industry Corporation with the support of UK Aid (UKTP) and the UN’s International Trade Centre, successfully hosted a Coffee Cupping event with roasters from across the UK, taking advantage of the Kumuls’ participation in the Rugby League World Cup. The event was held in St Helens, UK to tie in with the side’s game against Tonga. The roasters, who were joined by the Minister for Sports, Honourable Don Poyle, tasted nine different coffees from PNG ranging from a couple of really excellent Y grades, a couple of Fair Trade Organic certified coffees, some fantastic estate type coffees and some superb A grades. Whilst some of the roasters were familiar with PNG coffees others were not, but all were impressed with the range of coffees tasted. Most indicated that they will re-evaluate their coffee menus to include either a greater use of PNG coffee or in the case of two roasters who had not used PNG coffee before to launch a single origin PNG coffee in time for Christmas.
The highlight of the event for all involved was meeting members of the Kumuls’ rugby team who wholeheartedly supported the initiative posing for selfies with the roasters and a group photo. This personal touch enhanced the connection between the roasters, Papua New Guinea and its coffee and made the cheering on of the team on the pitch even louder. The only downside being the disallowed try, which was hotly disputed by all present. It was a great event that has boosted the image of PNG coffee in the UK and the Corporation would like to sincerely thank UK Aid, ITC, the Minister and most of all the Papua New Guinea Kumuls for their excellent support. The exercise will be repeated next week to coincide with the game against the Cook Islands at which more than a dozen UK based roasters will be present.
The United Kingdom Trade Partnerships Programme (UKTP) is funded by the United Kingdom’s Foreign, Commonwealth & Development Office (FCDO) and implemented by the International Trade Centre (ITC). ITC is the joint agency of the United Nations and the WTO. It is the only multilateral agency fully dedicated to supporting the internationalization of SMEs. Its joint mandate combines a focus on expanding trade opportunities with the aim of fostering sustainable development.
APPROVED FOR RELEASE:
Chief Operations Officer